Have you outlined your New Years Resolutions yet?
Do you have your 2021 sales and marketing plan done?
Are your business objectives written down, have you committed them to memory?
Do you feel rested, rejuvenated, ready to go?
If 2020 has taught us anything it has taught us that time is a thin construct. Those things that we thought were baked into our consciousness about how to manage a day, how to plan for the quarter and how to execute your yearly plan can, and were, dashed and dispensed with in 2020. One moment we were sitting in our offices with colleagues and the next we were home with children, spouses and pets.
It isn't that we shouldn't have priorities and plans, but 2020 forced us all to take a hard look at the things we value the most. The year forced us to pivot. We were forced to quickly become masters of time management as we moved from being predominately insurance professionals Monday through Friday to being health insurance professionals plus teachers to our children, plus healthcare givers to elderly parents, plus permanent dog walkers, plus being a co-worker to our spouses who also work from home. It isn't hyperbolic to say that this has been "a lot". All of these responsibilities while managing our forced isolation and worry for our own health. For many this has been overwhelming. It's understandable.
You don't need to seek forgiveness for not making New Years Resolutions this year. And if your sales and marketing plan includes a basic understanding of where you were and where you want to be, while using your tried and true formula for yearly success, that is okay too.
There will be a day where we all look up from our collective bunkers, when we are all able to resume some semblance of normalcy and when we all feel comfortable being together again. Most of us, myself included, really miss those days.
But we aren't there yet.
Post-holiday travel and get together have meant that the number of Covid cases around the country are wildly spiking. The number of people killed by Covid-19 in the U.S. is now a hundred times the death toll of 9/11, six times that of the Vietnam War, more than twice that of World War I and slightly above the country's combat deaths in World War II. This virus has claimed roughly 1 in every 1000 Americans.
So as we ponder this new year and our place in it, consider that the priorities on your plate right now are the right priorities. Communicate that to your clients, your co-workers and your families. Allow others to help you. Do you need CE this year? Do you need compliance updates for your staff, do you want to get involved in helping shape legislative priorities this year? Or do you just need some good referral and networking partners?
We can help, your peer's can help, TAHU and NCAHU can help with these things. As we come through this dark period, let's take the isolation we have felt in 2020 and pivot to joint reliance in 2021. Let's rely on each other to lift us up until we are all collectively strong enough to go back to our own individual plans, resolutions and objectives.
Happy New Year.